To design a winning consumer product you need to tap into of core human motivations. Perhaps not all those motivations are that bad, but most are definitely very self-interested and animalistic. This framework describes how to use these core human motivations to make the world a better place.

👋 Disclaimer: these are my thoughts, very much in draft form :)
Feedback & discussion welcome — @helenamerk dms open! (@fattycorgi on unsplash)

👉 The…

Helena Merk

Founder @ Glimpse. I love building, creating, hacking. I believe everyone who wants to create, should have the means to do so too.

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