The Sins Framework for Consumer Product Brainstorming

To design a winning consumer product you need to tap into of core human motivations. Perhaps not all those motivations are that bad, but most are definitely very self-interested and animalistic. This framework describes how to use these core human motivations to make the world a better place.

👋 Disclaimer: these are my thoughts, very much in draft form :)
Feedback & discussion welcome — @helenamerk dms open! (@fattycorgi on unsplash)

👉 The Framework
Pick a problem space or mission you care deeply about, and…