The Sins Framework for Consumer Product Brainstorming

To design a winning consumer product you need to tap into of core human motivations. Perhaps not all those motivations are that bad, but most are definitely very self-interested and animalistic. This framework describes how to use these core human motivations to make the world a better place.

👋 Disclaimer: these are my thoughts, very much in draft form :)
Feedback & discussion welcome — @helenamerk dms open! (@fattycorgi on unsplash)

👉 The Framework
Pick a problem space or mission you care deeply about, and work your way through the 7 Deadly Sins to find 1–2 consumer angles that will be sticky.

This article has 2 main sections —

1. Define the Deadly Sins
2. Define The Sins Framework & provide examples of it applied for (1) climate change and (2) web3.

The Deadly Sins

The 7 Deadly Sins are Pride, Greed, Wrath, Envy, Lust, Gluttony and Sloth.

I believe that people are born good and want to self improve. Looking at the number of self help books that exist… people still seem to have problems across the board. People want to optimize themselves, but at their core are driven my primal needs and wants.

👉 People are driven by the 7 Deadly Sins. Tapping into these when designing consumer products, feels predatory, but is the only way to create a thriving consumer company. Products that directly…